The Edwards Reserve
A curated, highly selective, premium standard of real estate representation.
Our Philosophy
The Edwards Reserve represents a refined and highly selective approach to Muskoka real estate — built on precision, discretion, and elevated service.
With deep regional roots and an unwavering commitment to quality, we provide representation tailored for clients who expect a premium standard.
Our philosophy is simple: every detail matters, every listing deserves intention, and every client relationship is handled with the respect and care it deserves.
Our Distinction
Precision
Every listing begins with a tailored strategy rooted in market intelligence and meticulous preparation.
Positioning & Reach
Properties are positioned with clarity and intent, aligning audience, timing and the global reach of Sotheby’s International Realty Canada network.
Elevated Service
From consultation to closing, every step is managed with care, professionalism, and consistent attention to detail.
Rooted in Muskoka
For four generations, the Edwards family has been woven into the fabric of this community — living here, working here, and representing generations of property owners across Muskoka’s lakes and rivers.
Our knowledge is not imported; it’s earned.
From Bala to the Big Three Lakes, we offer insights shaped by years of local experience, longstanding relationships, and a deep understanding of the region’s distinct character.
This local foundation allows us to anticipate opportunities, advise with authenticity, and deliver results grounded in real-world knowledge of Muskoka’s luxury market.
Justin Edwards
Justin Edwards represents a refined, calm and detailed-driven approach to Muskoka real estate, with a focus on elevated waterfront and cottage properties.
Raised in the region and deeply connected to Bala, Moon River and the surrounding lakes, Justin brings an insider’s understanding of shoreline nuances, community character and long-term value. His clients benefit from thoughtful strategy, meticulous preparation and a standard of service that mirrors the expectations of Muskoka’s most discerning buyers and sellers.
Signature Listings
Signature Listings reflect a level of representation reserved for properties of enduring appeal - where setting, design, and market presence matter as much as value.
Introduced selectively, these property define the standard rather than follow it.
Lake Muskoka | Bala Locale
$4,895,000.00 CAD
Client Reflections
"Justin provided a level of care and strategy that far exceeded our expectations. His confidence, market insight and negotiation skills made our sale effortless. Highly recommended."
— Sellers, Lake Muskoka
"From our first conversation to the closing table, Justin’s guidance was steady, thoughtful and always in our best interest. The experience felt seamless and we knew our best interests were being represented."
— Buyer, Lake Joseph
“Justin understood the nuances of waterfront property better than any agent we've worked with. His meticulous preparation and genuine love for the Moon made all the difference."
— Sellers, Moon River
Considering a move in Muskoka?
Whether you’re exploring the market, preparing to sell, or simply gathering insight, a private conversation is the best place to begin.