Justin Edwards
Sales Representative, Sotheby’s International Realty Canada
Founder, The Edwards Reserve
Raised in Bala and shaped by four generations of family history in Muskoka, Justin Edwards offers a refined and detail-driven approach to representing waterfront and cottage properties. His calm, strategic guidance and meticulous preparation reflect a standard of service tailored to Muskoka’s most discerning buyers and sellers.
About Justin
Justin’s connection to Muskoka runs deeper than a market — it is home. Growing up along Moon River, his understanding of the region was shaped by a lifetime immersed in its rhythms: summers navigating the lakes, winters on frozen shorelines, and a community that has remained central to his family for generations.
This foundation gives Justin a rare perspective on waterfront real estate. He understands the nuances that truly matter — sun exposure, bay positioning, shoreline characteristics, water depth, access routes, and the subtle features that influence both lifestyle and long-term value. Touring clients by boat is one of his signature approaches, offering a buying experience that is authentic, informed, and distinctly Muskoka.
With an Honours Bachelor of Commerce in Marketing from the University of Ottawa, Justin blends local insight with strong business fundamentals. An international exchange in Hong Kong expanded his understanding of global business practices, negotiation dynamics, and the importance of professionalism in high-level transactions. His early work with a major international commercial brokerage sharpened his analytical approach, strengthened his negotiation skills, and reinforced the value of precision in every client interaction.
A Refined Approach to Representation
Market Intelligence
Strategies grounded in real-time lakefront insight and deep understanding of Muskoka’s unique micro markets.
Meticulous Preparation
Every listing is curated to a premium standard, with attention to the details that elevate presentation and maximize results.
Trust & Professionalism
Clients are represented with discretion, transparency and steady guidance, fostering confidence through every stage of the transaction
A Legacy of Muskoka
Justin’s career represents the continuation of a family legacy more than 60 years in the making. What began with his grandfather has grown into a multi-generation presence in Bala and the surrounding lakes, contributing to decades of trusted local representation. Today, Justin and his family bring over 90 combined years of experience, anchored by relationships built across generations of cottage owners, community residents, and industry professionals.
This heritage is more than history — it informs how Justin approaches every transaction. His long-standing roots provide clients with an understanding of Muskoka that cannot be replicated or learned quickly, offering clarity, confidence, and deep context when navigating one of Canada’s most complex and desirable markets.
Outside of real estate, Justin is a husband, father, and engaged community member. His life reflects the lifestyle he represents — time on the lake, family moments, and a year-round appreciation for the region’s natural beauty. This personal connection adds authenticity and depth to every client relationship.
Considering a move in Muskoka?
Whether you’re exploring the market, preparing to sell, or simply gathering insight, a private conversation is the best place to begin.